The platform is rolling out a new feature that allows them to cut down on the amount of AI-created videos appearing in their streams. This move comes as the platform announced that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale rollout. This development comes amid a rise in AI content, spurred by recent content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to educational videos, and we want to provide users the ability to see more or less of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its app labeled as made with AI. In total, more than 100 m pieces of content are submitted to the service each day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of artificial media they see by using the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that currently be modified under the tool encompass politics, style, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag convincing AI-generated content, and it prohibits malicious fake videos of public figures or emergencies. Any believable AI video that is not labeled can be deleted under its terms of service.
Furthermore, the app will from now on apply an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from trying to evade the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for professionals and institutions to produce educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to teaching computer science.
Platform Protection
TikTok has defended its moderation strategy, amid discussion over plans to cut jobs for a large number of review team members in Britain. It is set to eliminate 439 jobs in its content moderation division in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most distressing content before it is viewed by humans. The platform announced a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
